Fort Myers Toyota Owners are excited about their Automotive Advantage as it's Announced that 5 Toyota & Lexus Models Earn 2010 Consumer Guide's - Best Buy Awards

FOR IMMEDIATE RELEASE

Summary:

• Fort Myers Toyota Owners are excited about their Automotive Advantage as it is announced that 5 Toyota & Lexus Models Earn Consumer Guide's 2010 - Best Buy Awards

MEDIA CONTACT:
Pamela Templeton or Maria Cid
(239) 938-2800
marketing@fmtoyota.com

FORT MYERS, Florida--March 9, 2010--Fort Myers Toyota Owners are excited about their Automotive Advantage as it is announced that 5 Toyota & Lexus Models Earn Consumer Guide's 2010 - Best Buy Awards.

The Toyota Prius mid-size hybrid, Avalon full-size sedan and Tacoma pickup took "Best Buy" honors in their respective segments.

Models which won both "Best Buy" and "Recommended" status are chosen for their overall value for the money compared to the competition. They are determined by evaluating vehicle performance, economy, reliability, ease of use, comfort, and price in 18 different vehicle categories.

The 2010 Consumer Guide "Best Buy" winning models include Toyota Prius in the mid-size car category, Toyota Avalon in the large car category, and Toyota Tacoma in the compact pickup category.

The winners of the 2010 Consumer Guide "Recommended" status are as follows:

• Toyota Camry in the mid-size car category
• Toyota RAV4 in the compact SUV category
• Toyota Highlander in the mid-size SUV category
• Toyota Sequoia in the large SUV category
• Toyota Tundra in the large pickup category
• Toyota Sienna in the minivan category
• Scion xB in the compact car category
• Scion tC in the sporty/performance car category

Says Pamela Templeton, Vice President of Fort Myers Toyota, "We're very proud of what Toyota, Lexus and Scion have achieved. With five models being picked as 2010 Consumer Guide 'Best Buy' and nine chosen as 'Recommended' is high praise indeed! Especially in the face of recent media/political hysteria and misinformation with regard to Toyota recalls. We want to reassure consumers that our vehicles are tested, safe, reliable and provide great value. We invite our customers to stop in and ask us questions, test-drive our vehicles, and visit our Web site (www.FmToyota.com) to find out more. We invite everyone to come in and see for themselves the quality and value of our vehicles in comparison to other brands."

About Fort Myers Toyota:
Fort Myers Toyota is located at 2555 Colonial Blvd, on the big corner of Colonial and Fowler in Fort Myers Florida just west of I-75 exit 136. To give you the Automotive Advantage, Fort Myers Toyota can be found online at www.FmToyota.com, or you can call toll free at 1-888-802-9401.

Fort Myers Toyota, "The Family Store", has been serving Fort Myers Toyota Owners in Southwest Florida, Naples, Fort Myers, Port Charlotte, Estero, Bonita Springs, Venice, Sarasota, and Cape Coral since 1988.